From local dance crew to global phenomenon in two years, the swift and storied rise of LA-based hip hop group, The Rangers, reads like a modern day Knute Rockney tale with YouTube playing the role of the proverbial "bootstraps" by which Julian, Day Day, and Langston would pull themselves up.
Originally formed as a dance group known as the Go Go Power Rangers the boys would gather together after school to film themselves dancing in a new style of movement called "Jerking". Their self-filmed and edited dance clips quickly became popular on sites like YouTube and MySpace, and as the Jerkin' sensation grew in popularity so did The Rangers - creating videos that would attract millions of viewers from around the globe. Those who were around during their inception credit them with being the biggest propagators of the Jerk movement in Southern California.
Others took notice later as the music industry came calling for The Rangers and casting them to dance in videos alongside some of the biggest names in the industry including Justin Bieber, Snoop Dogg, and Sean Kingston.
Having a vision for themselves that dance alone could not contain, their attention turned to music. Instead of using other artist's material as the soundtrack to their videos they began creating and using their own.
They found that their exponentially growing dance fan base was just as receptive to The Rangers as music artists and a new career path was formed. Their independent release "Jerkin' is a Habit, Vol. 01" claimed a spot among the top 20 album downloads in iTunes’ Hip Hop/Rap category during it’s first week in release and is still considered a classic among Jerk enthusiasts.
Eventually they would catch the eye of multi-talented superstar Nick Cannon who signed The Rangers to his company, Ncredible Entertainment.
Fans continue to be attracted to The Rangers’ style of dance, music, and fashion. Their YouTube channel now tops 116 Million views and sponsors selling everything from clothing to energy drinks to skateboards are working with The Rangers to reach the coveted 13 - 24 year old demographic that comprises 80% of The Rangers loyal fan base.
The official release of the video “Swimmin’” by Nick Cannon featuring The Rangers and Roscoe Dash marks their introduction into national mainstream media play receiving air time on BET’s popular video program 106 & Park where they recently made a guest appearance to debut the video.
Next on the agenda for The Rangers will be the official release of their new single “Pretty Girl Shake It” featuring hip hop icon Fat Man Scoop along with Interscope recording artist and Ncredible labelmate Colette Carr.
The uptempo dance track with a bass heavy rhythm creates the ideal backdrop for The Rangers to display their fun and energetic brand of entertainment and reinforces the theme, “wherever The Rangers are, that’s where the party’s at”!
Never settled with only doing one thing at a time, additional projects in development for The Rangers include a feature film, a reality tv show, and a co-branded line of watches.
As The Rangers often like to say, “This is more than music, it’s a movement.”
For all enquiries: Email Us Here
